'COstruction' by softlab and tietz-baccon for nooka
images by alan tansey courtesy of softlab
new york based studios softlab and tietz-baccon have collaborated to create a custom retail display for accessories company nooka, called 'COstruction' and located in DDCLAB’s meatpacking district store. interpreting nooka's theme of organic and crystalline growth, softlab developed a program to automate the arrangement of cubes within constrained dimensions, based on certain organizational characteristics such as height, scale, density, and proximity.
the resulting installation was fabricated by tietz-baccon after testing configurations of the suggested computations.
accommodating many display options over time, the jutting formation creates a redundancy of flat surfaces: products can be arranged at different heights and permutations without moving the individual cubes around. suggesting a rock formation that has eroded, the striated cubes are made with stacked sheets of plywood and a layer of felt is sandwiched between each, providing a finished surface to display the product.
installation in situ, at the DDCLAB store in the meatpacking district
time lapse fabrication video
screen video of the design process
via designboom
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